hypt & saldiaMaatoo
How hypt scales communication and customer experience with maatoo.io.
How hypt uses saldiaMaatoo to scale communication and customer experience
hypt is the software solution for measurable, scalable referral marketing. Companies use it to turn their existing customers into active brand ambassadors — in a privacy-compliant way. But it's not just the product itself that's well thought-out: the communication around it — from onboarding to newsletters — is professionally orchestrated too.
Since 2022, the team around co-founder Pascal Sollberger has been using saldiaMaatoo to automate core processes in marketing, customer success, and community building — with tangible effects on activation, satisfaction, and growth.
The Challenge
With a growing user base and an increasingly dynamic market, hypt faced the question of how to efficiently scale customer retention and communication — especially for smaller clients — without compromising on quality or data privacy.
Three things were at the center of it:
- Actively driving customers to engage with the software
- Supporting customers in an automated way
- Collecting feedback and systematically growing the community
All of this needed to be manageable in a single tool — automatable and legally compliant.
The Solution: saldiaMaatoo as the backbone for communication, activation, and retention
saldiaMaatoo plays a central role in hypt's operational success with smaller customers: wherever communication, activation, and retention are needed.
It's especially during onboarding of new customers where saldiaMaatoo shines. Automated email sequences guide them step by step through the initial stages, sharing tips and driving engagement — entirely without manual intervention. This keeps the support effort low, even as the customer base scales.
For campaigns like the "hypt Report – Banking 2025," hypt also relies on saldiaMaatoo: the pre-registration phase, double opt-in emails, and targeted launch mailings were all handled fully through the platform — efficiently, in compliance with privacy regulations, and reliably.
Beyond that, hypt uses saldiaMaatoo to build and nurture its community. Integrated forms generate leads, gather feedback, and automate newsletter delivery — with high relevance and clearly measurable results.
The highest data protection standards — for sensitive audiences
Since many of hypt's customers come from the finance, insurance, or real estate sectors, data privacy is a top priority. saldiaMaatoo is a perfect fit here:
- Swiss cloud infrastructure
- Compliant with Swiss banking secrecy
- No storage of sensitive data
- 100% GDPR-compliant — even for complex campaigns
Why saldiaMaatoo is the right fit for hypt
- Reliable automation for onboarding, campaigns, and newsletters
- Structured community building with minimal effort
- Clear success metrics and performance transparency
- Hosting & data protection at the highest level
We've been using saldiaMaatoo since 2022 — not for our product itself, but for everything around it: onboarding, newsletters, community. The platform helps us guide new customers efficiently and support them in an automated way. This is especially valuable with smaller clients.
