More accurate, even with ad blockers
Purchase, add to cart, checkout start, wishlist and registration also go from the server to Meta. If the browser pixel is blocked, the event still arrives, and your campaigns are optimised on more complete data.
Meta Pixel – Marketing & Newsletter in the saldia Marketplace
Meta Pixel and Conversions API in one app: purchases also go to Meta from the server – more accurate results on Facebook and Instagram.
About Meta Pixel
The Meta Pixel app measures what your ads on Facebook and Instagram deliver. It now combines two paths in one app: the pixel in the browser and the Conversions API from the server. Purchases and other key steps also go straight from your saldiaShop to Meta, so orders from customers with ad blockers or strict browser settings count too.
Both paths send the same event with the same ID, so Meta counts it only once. The new app replaces the previous “Facebook Pixel” app.
Common use cases
Following your cookie banner
The app follows your shop’s cookie banner. Until consent is given, nothing is loaded and nothing is sent to Meta.
Fits your setup
Settings per storefront, one switch per event and product IDs matching your Meta catalog. If you work with Google Tag Manager, the app hands the events over to it while the server keeps sending in parallel.
Frequently asked questions
What is new compared with the “Facebook Pixel” app?
The old app only sent from the browser. The new one also sends through the Conversions API from the server, prevents double-counted events and follows your cookie banner. Running both apps at once would count purchases twice, so we switch you over.
What do I need?
Your pixel ID and, for the Conversions API, an access token from Meta Events Manager. If you already use a pixel, we take over its ID.
How do I activate the app?
Get in touch through our support portal. We set the app up for your shop and switch off any existing pixel solution in the same step.
Want to measure your ads on Facebook and Instagram more accurately? Write to us through the support portal and we will set up the app for you.
Compatible with
These saldia products work together with this integration.
Ready to go?
Activate the integration directly in your saldia product's backend, or contact us if you need help.